Explore the release of Suicide Squad: Kill the Justice League, a highly anticipated game from Rocksteady. Uncover the unconventional marketing strategy and the absence of early reviews. Delve into the reasons behind this decision and the potential impact on the game's reception. Join us as we analyze the significance of this release and its implications for the gaming community.
The Unusual Absence of Reviews
( Source: www.forbes.com )
As the release date of Suicide Squad: Kill the Justice League approaches, there has been a notable absence of reviews from both press and creators. This absence is highly unusual for a highly anticipated game from Rocksteady, leaving fans and critics curious about the reasoning behind it.
( Source: www.forbes.com )
The explanation for this absence lies in the game's unique online co-op nature. Suicide Squad: Kill the Justice League requires always-online connectivity, and the servers will not be activated until the official release date. As a result, press and creators have been unable to access actual copies of the game for review purposes.
While this approach ensures that everyone experiences the game simultaneously, it also means that there are no pre-launch reviews available. This lack of information has left the gaming community in suspense, eager to discover the game's quality and gameplay mechanics.
Concerns and Speculations
The absence of reviews has sparked various concerns and speculations among the gaming community. One possibility is that the game's publisher, WB Games, may have chosen not to distribute review codes due to concerns about the potential negative reception.
It is worth noting that there was a preview event where major outlets had the opportunity to play the game. However, the results were mixed-to-bad, leading to an emergency release of the Alpha NDA (Non-Disclosure Agreement). This allowed players to provide feedback, which was reportedly more positive.
While it remains unclear whether WB Games preferred no reviews over potentially negative ones, the lack of communication regarding this decision is concerning. Fans and critics alike are left wondering about the true motivations behind this marketing strategy.
Unconventional Marketing Approach
The handling of the pre-launch marketing campaign for Suicide Squad: Kill the Justice League has been met with criticism and surprise. It is highly unusual for a major video game, especially one from a beloved studio like Rocksteady, to have an 'early access' launch without any reviews available.
The lack of early reviews has shifted the focus to running commentary and player experiences once the game is officially released. This approach creates a sense of mystery and anticipation, but it also raises questions about the game's overall quality and whether it will meet fans' expectations.
Regardless of the eventual quality of Suicide Squad: Kill the Justice League, the marketing strategy employed for this game will be remembered as one of the most unconventional and controversial in recent years.